From “FMOT” to “ZMOT”
The “First Moment of Truth” (FMOT) was a termed coined by P&G to describe the moment in which a consumer makes it to the store and is presented with a variety of choices from which to choose. In...
View ArticleLearning to Think Like a Social Media Analyst
A key initiative at KLC over the past year has been getting our company into social media analysis. When setting off on this mission, we vowed not to just make social media another menu offering on a...
View ArticleWhat Are You Really Telling Me In Social Media?
A recent blog post by Civic Science discusses “aspirational self-disclosure” and how those who rely on social media data need to take this into account. Aspirational self-disclosure is the human...
View ArticleBalancing Co-Creation and Vision
In Jonathon Fields recent book, “Uncertainty: Turning Fear and Doubt Into the Fuel for Brilliance,” he praises the use of creating your own co-creation community to help craft ideas and uncover...
View ArticleMarket Research, Social Media, and Crowdsourcing Combine Forces
We recently teamed up with Crowdsourcing.org to answer the question, “what do the world’s social media users think about crowdsourcing?” Together we tried to get a sense of how the world is feeling...
View ArticleHow Social Media “Architects” Work With “Detectives” to Build the Human Network
An interesting perspective described by Brian Solis in his new book, “The End of Business as Usual,” is that all of us who participate in social media are actively working together to architect the...
View ArticleOnlinemr.com Interviews Kevin Lonnie
In this interview with onlinemr.com Kevin Lonnie discusses his perspectives on where the market research industry is headed. Topics include: The division between “DIY” and “Insight Consultancy” market...
View ArticleDiscussion: Google Launches Consumer Surveys
“You’re already familiar with how Google Apps can help improve productivity and save you time. Now you can gain customer insights with a new tool called Google Consumer Surveys that lets you conduct...
View ArticleCommunity Managers Are Key to Relevance
As is typical with most businesses, we are constantly evaluating the competitive landscape. We ask ourselves questions like, “Who are our competitors?” and “Where are the biggest opportunities and...
View ArticlePre-MRMW North America 12 Interview: Kevin Lonnie
KLC’s very own Kevin Lonnie was featured in the Pre-MRMW (Market Research in the Mobile World) interview series which was led by Renee Murphy. Here is one insightful excerpt from the interview: RM: It...
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